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UPTOWN BEAUTY RADIO

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Details & Description

MARKET

CUSTOMERS
Women of color of all ages

LOCATION TYPE

Retail Chain: Health & Beauty

LOCATIONS

16 Stores In Houston, Texas
TRAFFIC
250,000+ of monthly in-store traffic

MUSIC

GENRES
R&B • Hip-Hop • Power Pop • Latin Pop
SOURCE

Independent Artists from 79 Countries

With 10% of the Music from Local Artists

ENERGY • TEMPO • VOLUME

High Energy • Mid & Up-Tempo • High Level

MESSAGING

TONE & VOICE
Urban • Casual • Positive 
(DJ Adam Beason)

MONTHLY CAMPAIGNS

AWARENESS: 

1 Spot Per Day Per Location

Total Spots 500 • Cost $250 

ENGAGEMENT:

4 Spots Per Day Per Location

Total Spots 2,000 • Cost $1,000

IMPACT:

8 Spots Per Day Per Location

Total Spots 4,000 • Cost $2,000

PRICE PER SPOT
$.50 per spot

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Artists & Songs

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